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Tag: Marketing Tips

E-Mail Marketing is like Dating… My TOP 10 Tips for Building a Romantic Relationship with Your List:)

by Rose Goddess on Oct.21, 2009, under Marketing Tips

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The first thing I learned how to do when I became an online marketer was to build my own personal list. Over and over I was told that “your money is in your list.” So, I got an autoresponder account, made a few capture pages and began to get leads. After some time, I learned that your money is not really in “the list,” your money is in your relationship with your list. Online marketing is really all about creating relationships. I like to compare it to dating:) Just like dating, it takes a very delicate and clever person to build trust and create intimacy with someone who may have been “burned” by the many “jerk” network marketers out there who are only in it for one thing;) Below I have posted my top 10 list of Email Marketing Tips that have produced beautiful relationships and made my business flourish…

1. CARE ABOUT YOUR LIST. It’s important to realize that the people in your list are actually PEOPLE, not just names. Give content that is relevant to their needs. Ask for feedback. Be empathetic, listen to your audience… let them know you care. Treat them like they are your best friends and you will develop a very loyal following.

2. KEEP YOUR E-MAILS SHORT AND SIMPLE. In this fast paced society, people are more likely to read something short and save something long-winded for later. Just like you would try not to talk too much on a first date, try not to “talk too much” in your e-mails. “I’ll read it later” means “I will probably never read it at all.”

3. 10% MARKETING, 90% YOU. I was having a conversation the other day with some of my friends about how many people are starting to become REALLY turned off by all the marketing going on. 5 years ago, the marketing lingo which plays on people’s emotions and compels them to “buy NOW’ worked really well. Now it has become annoying and spammy. There are many wonderful books on how to produce great web copy and I do recommend you read up on it a little, but only use about 10% marketing, the rest of the time you should be YOU. Lose the “formal” voice when writing your emails. Be fun, friendly, and REAL!

4. FLIRT AND TEASE YOUR LIST. Cultivating Curiosity is the best way to get people to click on your links. Only give enough information to make people want to know more. Occasionally I will push my list by telling them to unsubscribe if they do not want what I have to offer, explaining exactly what I am about. This is a very flirtatious thing to do and usually keeps the people who are interested excited and sparks interest in those who are “lukewarm.”

5. TRACK YOUR LINKS. Use a system like Get Response or AWeber… so you can figure out what is working and what could use some improvement.

6. PERFECT YOUR FREQUENCY. The frequency of your e-mails is important. Just like dating someone new, you don’t want to be too available or clingy but you don’t want to be to elusive and standoffish either. If you are a small business, sending out a newsletter once a month is a perfect. If you are an Internet marketer, no more than one to two times a week and no less than once every 2 weeks is a great frequency.

7. MAKE YOUR SUBJECT LINE INTERESTING. The two things that get your email opened are “From” and “Subject”. Create trust by giving your list valuable and fun content. Create interest by making your subject line intriguing.

8. PERSONALIZE YOUR NEWSLETTER. The other day I added a photo to my newsletter and increased my click through rate by 15%!!! That is a HUGE increase! People want to connect with people, not words. You can personalize your e-mails by adding your own live signature or choosing a unique background image. Spruce up your emails with occasional inserts of other media… videos, pictures, and sound bites work well. Play around and discover what works best for you.

9. TELL A STORY. Use everyday scenarios, metaphors, and parables in relating your concepts. Share your own personal experiences. People LOVE stories. They help make your information interesting and understandable.

10. COMMIT TO YOUR CONSTANT GROWTH AND EVOLUTION. The more value you have, the more value you offer others. The more value you offer others, the more wealth you are able to create because people will want to join you and purchase from you. Remember, when you own your own business, it’s really YOU who is your business. Invest in yourself and you invest in your business:)

If you enjoyed today’s post please retweet and leave a comment below. Your feedback is very important to me:)

P.S. To learn more Powerful marketing tips from one of the TOP leaders in the online industry Click Here and if you are looking for an awesome and ethical opportunity to promote to your list check out my Partner with Debbie page

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Mindset of the Rich and Famous

by Rose Goddess on Sep.23, 2009, under Start with Mindset

In my experience, when I desire to change anything in my life, whether it be my health, finances or relationships, it all starts with changing my MINDSET first. This concept has been stated over and over again, but it is soooooooo true and worth repeating… Our mindset really does determine our success. There is definitely a difference between the mindset of a poor (wo)man and the mindset of a rich (wo)man. The mindset of those who fail and those who succeed. Watch this video below as Robert Kiyosaki, author of Rich Dad Poor Dad, explains the mindsets of the 4 different kinds of people who make up the world of commerce…

When we switch from an “employee” mindset to a “business owner” mindset, even if we have a “job”, we automatically give up the need for safety and security from the outside world. Instead we are willing to take “risks” and enjoy life as the adventure it is meant to be. We are both in control or our destiny and part of a team, and we constantly exercise the power of one of our greatest assets, our MIND! In my opinion, the point is not to BE a business owner (unless you feel called to), the point is to take a stand for our life and to do what we ENJOY doing! Instead of “working” for money, we have money working for us. It is truly possible to be successful in any part of the Cash Flow Quadrant. The question to ask yourself is, “Are you sacrificing your time and joy for security and money?”

Steve Bodansky, author of Extended Massive Orgasm states, “The highest level of human awareness, which can be called enlightenment, nirvana, or oneness with the universe, is the one at which you take total responsibility for everything… The lowest level of human awareness is the one at which you refuse to take responsibility for anything. Everything happens to you by luck or chance. You are a total victim.” I once heard a story of a man who started working for a company he loved and acted as if he was the owner (he claimed full responsibility in his mind), eventually he became a partner in the company! The TRUE Mindset of the Rich and Famous is a desire for freedom and a willingness to take full responsibility for your life. Which mindset do you choose today?

Ok, I am going to put in a little plug here (hey, it’s my blog;) If you are looking for the perfect Network Marketing company to join and create abundance with check out my Partner with Debbie Page for some ethical and brilliant companies!

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